Wordmark logo maker5/2/2023 ![]() The Martha logo combines dynamic and abstract line art. That’s illustrative design at work, creating a logo with visual impact.īut, it also holds a deeper meaning look a little closer and you can see the outline of a person sitting cross-legged as if they are in peaceful meditation. The icon loosely looks like rock stacking– the spiritual act of balancing stones, symbolizing patience and balance. The first thing you’ll notice are the letters LSO, an acronym for its name, but if you look a little closer you’ll be able to notice a conductor holding a baton in his hand.Ĭan’t decide between a symmetrical or a geometric abstract logo? Why not get yourself a logo that can do both!Ĭonsider incorporating multiple abstract design techniques to create a logo that perfectly captures your business personality and message. The London Symphony Orchestra is another great example of a hidden meaning in logo design. This is an example of a strong abstract logo with deeper meaning in that the hidden element– the house– has a strong conceptual connection to the business itself, which makes this logo very memorable. There’s also the Martini House, which plays with negative space to create a house within two martini glasses. A classic example is the Toblerone logo, in which the shape of a bear is hidden inside the mountain icon. Negative space is a design technique that cleverly uses the white space within an image to create a whole new image. From using negative space to shading techniques that trick the eye, these logos are complex, clever, and send a wink to your target audience. As you can see, there is no limit to how you can use geometric shapes in an abstract logo design.Īs I mentioned, abstract logos are open to interpretation, and they often beg the viewer to take a second (or third) look to figure out the deeper meaning. The construction company simply took 3 rectangles to create skyscrapers. The founder chose the 3-diamond mark for his company he came up with the concept of the shape by adopting the qualities of the crest of his first employer and his family’s crest.Īnd sometimes, geometric shapes can be combined to form a whole picture. ![]() The word ‘hishi’ has been used in Japan to stand for a diamond shape. The Mitsubishi logo is another interesting example of an abstract logo that uses geometric shapes. They’re also a great way to project an image of efficiency and reliability, which is well presented in the Adidas logo. Other geometric shapes such as bold vertical lines convey a sense of strength and durability. Made up of two circles (reminiscent of two coins), this design makes potential customers feel that they can trust the business behind the logo (as well as easily recognize them). Circles evoke a feeling of comfort just take a look at the MasterCard logo. Squares are stable and abide by the rules. Geometric shapes capture feeling and emotions. Geometric shapes have a reputation for being associated with mathematics, but when combined with abstract shapes, they highlight a level of depth to your logo that only the minimalism of geometry can provide. NBC’s logo, meanwhile, is composed of 6 peacock feathers representing the network’s 6 divisions: Yellow for news, red for entertainment, blue for network, orange for sports, green for productions, and purple for stations. Airbnb has an interesting design that consists of 3 symbols: A location icon, an upside-down heart, and a person’s hand reaching out. Big name brands such as Airbnb and NBC use symmetrical abstract logos, too. Mountain Flame also does this well, taking the concept of a fire and stretching the creative idea of the design while still remaining true to the outdoorsy brand.īut a symmetrical abstract logo doesn’t have to be reserved just for more holistic, natural purposes. ![]() ![]() Leafclub is a great example of this approach as you can see below, with the symmetrical patterns forming the shape of a flower. While some abstract logos tend to stretch the boundaries of design, symmetry grounds the logo in patterns that are recognizable to the human eye.Ī symmetrical abstract logo is well suited for a florist or a health and wellness center– a business that is centered by nature. Symmetrical logos are a mirror image of one half of the design so both sides are identical. He’s the one who keeps you centered when you’re itching to be rebellious, and the one that calms you when you’re feeling a little too emotional. Think of symmetry as your older, wiser cousin. ![]()
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